Requirements: Design a hybrid white label app to be developed using PhoneGap. Need to take into account the core assets will need to be rolled out to multiple partners.

Challenges: Tight deadlines, need to make apps look unique with minimum style changes. Hybrid so potentially can cause incautious glitches on certain devices.

Competitor & Comparative Analysis
Stakeholder Interviews & Developer Meetings
User Journey
Personas
Wireframes
Complete Design
Prototype
Front End Development
Multiple Device Testing